Free Essays on The Rich Boy Analysis

When reading Fitzgerald’s story â€Å"The Rich Boy† I realized that Fitzgerald does not believe that having money means that you will always be happy. You cannot just depend on money to make yourself happy, you need to go and do something or talk to someone in order to fell happy. When you look at Anson you see that he is very rich. But because of this he acts differently. He acts like certain rules do not apply to him. He does not see why he should have to play by anybody else’s rules, if he wants to drink himself under the table then why should he not be able to. He rich and believes that the rich make the rules. This way that he acts reminds me of Mr. Burns form â€Å"The Simpsons†. Mr. Burns is the richest and oldest person in the city of Springfield. He believes that he can take whatever he wants and do what ever he wants. An example of this is when he stole the oil form the elementary school just to make himself richer and when he tried to block out the sun just because he had the power to because he is rich. Anson finds out that he is wrong when he believes that when he is ready for Paula that she will be waiting for him and he finds out that she is already engages to someone else. The above reminds me of a situation that I was once in. When I was in high school I like this girl and I knew that she like me but I also liked this other prettier girl who I barely knew. I chose to ask out the one who I barely knew because the other one I knew liked me and there for I thought that she would be waiting for me. I was using her like a backup. After I got to know the other girl I found out that she was not too good of a person and that she already had a boyfriend, I decided to ask the girl that I knew liked me. When I talked to her and she told me that she already had a boy that she was dating I felt really stupid. Instead of just asking the one that I knew like me I tried to go for the prettier girl and ended up wi... Free Essays on The Rich Boy Analysis Free Essays on The Rich Boy Analysis When reading Fitzgerald’s story â€Å"The Rich Boy† I realized that Fitzgerald does not believe that having money means that you will always be happy. You cannot just depend on money to make yourself happy, you need to go and do something or talk to someone in order to fell happy. When you look at Anson you see that he is very rich. But because of this he acts differently. He acts like certain rules do not apply to him. He does not see why he should have to play by anybody else’s rules, if he wants to drink himself under the table then why should he not be able to. He rich and believes that the rich make the rules. This way that he acts reminds me of Mr. Burns form â€Å"The Simpsons†. Mr. Burns is the richest and oldest person in the city of Springfield. He believes that he can take whatever he wants and do what ever he wants. An example of this is when he stole the oil form the elementary school just to make himself richer and when he tried to block out the sun just because he had the power to because he is rich. Anson finds out that he is wrong when he believes that when he is ready for Paula that she will be waiting for him and he finds out that she is already engages to someone else. The above reminds me of a situation that I was once in. When I was in high school I like this girl and I knew that she like me but I also liked this other prettier girl who I barely knew. I chose to ask out the one who I barely knew because the other one I knew liked me and there for I thought that she would be waiting for me. I was using her like a backup. After I got to know the other girl I found out that she was not too good of a person and that she already had a boyfriend, I decided to ask the girl that I knew liked me. When I talked to her and she told me that she already had a boy that she was dating I felt really stupid. Instead of just asking the one that I knew like me I tried to go for the prettier girl and ended up wi...

School English Essay

School English Essay School English Essay School English Essay: Choosing Custom Writing Service As a rule, students do not like writing school English essay, especially those, who were not born in English speaking country. This fact is simple to interpret, as while you are writing your school English essays, you have to care at least, about several things at one and the same time. The first one is the sense and content of your school English essay itself. As any other kind of essay, it should be interesting, creative, informative, and actual. The second is the grammar and lexis used in your school English essays. It is rather difficult to write in a language, which is not native for you. That is why school English essay is considered to be a rather complicated task. However, nowadays, you do not have to trouble yourself while trying to write school English essays. If you feel that school English essay is not your strong point, however, you are a hard working and caring about your grades student, do not fall into a risk and order your school English essay online. Before ordering your school English essay, choose only such a source which can be trusted. Of course, it is not simple to understand whether this or that custom writing site is a professional one until you try its service, but still there are several things you have to pay attention to. The first thing you can do while choosing the site where to buy your school English essay is to ask for the advise your group mates. Believe, the number of students who use different custom essay writing sites is just huge, that is why you are certain to find some necessary information. You can also search for such a site by yourself. While choosing one, do pay attention to the price of servicing. If it is going to be too cheap or even free of charge, you are running the risk to come across internet cheating. You see, to write a professional school English essay takes some particular times and some certain efforts. That is why if they are going to off er you school English essay for the miserable price, either they will provide you with the low quality essay full of mistakes and other pleasant surprises or they will sell you the essay which is already sold to the hundreds of people as well. Do not economize on your grade; it may influence your future. Better, use the service of custom writing sites which offer acceptable and moderate price for their servicing, as for example, our site.

How Has Diasporic Media Culture Transformed Hegemonic British Cultures Research Paper

How Has Diasporic Media Culture Transformed Hegemonic British Cultures - Research Paper Example "Paul Gilroy's prolific writings on race, diaspora, and national identity can be traced to an intense critical engagement with "the canon" of British cultural studies." (Durham and Kellner 2006. p. 340). He wanted to have the development of the cultural studies on an ethnohistorical perspective and felt the importance of cultural perspectives in presenting "for the images of their racialised others as objects of knowledge, power, and cultural criticism" (Gilroy 1993. p. 5) Thus, Gilroy makes it clear that "Analysis of the political dimensions to the expressive culture of black communities in Britain must reckon with their position within international networks. It should begin where fragmented diaspora histories of racial subjectivity combine in unforeseen ways with the edifice of British society and create a complex relationship with has evolved through various stages linked in different ways to the pattern of capitalist development itself" (Gilroy 1991. p.157). The contribution of the media in the development of diasporic cultures in the UK cannot, at any stage, be neglected. The boundless dialogue between communities and cultures has been crucial in the development of community relation of the British with the ethnic diasporic communities and the meanings of uniqueness and ethnic individuality. "Diasporic media cultures develop as meditation becomes increasingly central to social and cultural life. Everyday culture has become media culture" (Silverstone 2005). The British culture is very much connected with the diasporic cultures and the contribution of the diasporic media is notable in this regard.  

Global Warming Essay Example | Topics and Well Written Essays - 1000 words - 2

Global Warming - Essay Example According to the researchers, quick changes in RuBisCO could potentially lead to a faster plant growth, quicker sequestration of the CO2 from the air and more efficient plant removal of greenhouse gases from the atmosphere (Using Biotechnology against Global Warming, 2006). Therefore, it is evident that this technology enables to solve a problem of global warming by means of nature and the environment. On the other hand, it is hard to know whether global warming is a reality or a myth. Supposedly the Earth cannot deal with an increasing number of gas emissions and many consequential factors underline inability of global warming and its potential of further occurrence. In 90s only 13% of scientists believed in a potential occurrence of a global warming. The majority of countries signed the Kyoto protocol, but it did not help much. Still, there is a need to focus on facts, which may be hazardous for ecosystems and agricultural sectors of different countries and discuss the issue of glo bal warming with respect to these points.   Ã‚  It is also relevant to note that theory of global warming is considered to be full of errors and is often positioned as a fake science. The industrial activity of humankind does not lead to climate change, but a growing number of bureaucrats propose new taxes development in order to gain profits around the issue of global warming (McFarland, 2009). A global society is intimidated by the bureaucrats to raise additional money. Rodenhouse, Christenson, Parry, Green (2009) in their research project â€Å"Climate Change Effects on Native Fauna of Northeastern Forests† are focused on the issue of global warming and its effect on different forest inhabitants in the Northeastern forests of America. The scientists claim...This paper talks about greenhouse gases which are increased in case the world's greatest environmental challenge occurs. But, it is hard to know whether global warming is a reality or a myth. Supposedly the Earth cann ot deal with an increasing number of gas emissions and many consequential factors underline inability of global warming and its potential of further occurrence. According to the paper it is possible to predict basic directions for further dealing with global warming: reduction of GHG emissions (ensured by plants, governments and other parties involved); wild nature assistance for global warming eradication. Furthermore human beings living in the modern world should take many necessary measures with global warming: â€Å"To date, most analysis has focused on the role of nation-states in the design, promotion, and implementation of various "post-2012" policy architectures and instruments†. This paper focuses on the cooperation of different scientists can contribute much to dealing with global warming, even if their ideas are based on the simplest principles of nature. An option of biotechnologies as a saving decision for dealing with global warming is of crucial importance nowadays. That is why recent researches and studies are focused on the problem of global warming. Climate change, which can occur because of global warming, can be prevented in case the contemporaries would use natural resources more effectively and take into account possible negative outcomes of abundant use of natural resources.

Physical Education in School Essay Example for Free

Physical Education in School Essay In the last ten years, our culture has changes dramatically. Our nation was once a physically active nation, yet now it seems that society discourages physical activity. Everyone knows that physical fitness is important to his or her health. Physical education helps students improve their knowledge about health issues and practices that will lead to a more enjoyable life. Some schools do not require students to participate in physical education classes, but it is important for young kids to stay physically active. The rise of obesity in young children has become a growing concern in America. Physical education should be required every year for all public school students. Some students are physically unable to participate in physical education. I agree that if a student has a note from their doctor that it is fine for them not to participate. All the others should be required to participate though. Their involvement in physical education teaches them about lifelong fitness. While I attended grade school, physical education helped play a valuable role in my life. I became involved in several different sports because of participation in physical education classes. During school we played football games during physical education. In addition, we learned some of the basics of baseball and softball. I played football and baseball for years because of my involvement in physical education classes. After graduation, I still kept the same habits from grade school, by continuing to stay physically active. I participate in softball tournaments occasionally to keep myself in shape. In addition, I try to lift weights four or five days a week. Read more:Â  Physical Education Essay Students who do not participate in physical education more than likely will not be physically active as adults. By not teaching children about physical education, it almost certainly adds to the problem. Some students do not want to participate in physical education because they are worried about sustaining injuries. Their argument is children participating in physical activity are at a higher risk of injury than those who are in academic classes. By not being physically active, a student is at greater risk for sustaining an injury. It is important to stretch and warm up before starting any work out. Students learn this from their participation in physical education class. Stretching helps in developing overall flexibility, particularly in the spine, shoulder, and hip areas. The kind of stretching depends on the type of activity a person plans to engage in. For instance, if one is about to play sports, the recommended kind of stretching would be the ones that mimics the movements of the activity the student engages in. Warming up also helps to avoid injury. To warm up start at a gentle pace, and then slowly increase the pace until the heart rate increases and the body temperature rises. Warming up also helps to loosen up muscles and jump-starts the fluids in the joints. If a student is not required to participate in gym class, they may not be aware of warming up to prevent them from sustaining injuries if they decide to start a workout regimen or any kind of physical activity. Obesity is becoming a concern among young kids now. The Southeast now has a new name. Instead of the Sun Belt, some call the Southeast the diabetes belt. Almost every time I turn on the news there is a story about the rising epidemic of obesity. With teenage obesity as prevalent as it is, it is imperative that physical education classes be mandatory at all grade levels nationwide. The amount of obese youth has steadily risen in the last twenty years. It is an obvious fact that physical education classes, when made mandatory, would help improve the physical health of the youth across America. It is important for the student to learn how to keep ones self in proper physical condition. In addition, by making physical education mandatory for all schools nationwide it will help make the students realize how important it is to stay physically active. Obesity also leads to hypertension, sleep apnea, diabetes, asthma, and many other serious problems. Physical education classes can help to reduce the chances for those problems, but there are other steps to take. Exercise is important, but diet is also a major factor in health. Eating healthy foods and exercising will make students be much healthier. In conclusion, all schools should make it mandatory for students to have physical education classes every year. Our society is becoming unhealthier every year because of students lack of exercise. They need to be educated in physical fitness. They can achieve this by participating in physical education classes, learning how to warm up, stretch, and exercise. Obesity is growing in our population every year. Everyone should participate in physical education classes to learn about, and prevent obesity. If we continue with the lack of physical education in schools, we will continue to contribute to the poor health of students.

Politics in Bolivia :: Essays on Politics

Politics in Bolivia Bolivia is a country located in the central part of South America. As one of the poorest countries in the region, Bolivia entered the XXI century carrying a vast population in extreme poverty. Bolivia has also faced the fate of those countries that don't have a shoreline, which has had a significant negative impact on its commerce, economy and overall development. The most outstanding issue affecting the social, economic and political dimensions of Bolivia's life is clearly the problem of the exportation of Bolivia's natural gas reserves. This is a very complex problem with deeply rooted social, political and historical elements. To understand the current situation in Bolivia we must go back to the IXX century. Bolivia lost a significant amount of territory in a War against Chile during the last part of the IXX century, thus losing access to the Pacific Ocean. Peru, another South American country, tried to help Bolivia, fighting against Chile during this war. As a consequence Peru also lost a significant amount of territory to Chile. Since then Bolivia has tried to regain access to he Pacific Ocean by several diplomatic means. Bolivia has unsuccessfully requested to Chile and Peru to be given a peace of sovereign territory in the coast, including a corridor that would allow Bolivians to connect to a peace of shoreline. Bolivia feels today more than ever the disadvantage of not owning a shoreline. Bolivia has vast deposits of natural gas, which they hope to export to other countries such as U.S and Mexico. Bolivia has engaged in negotiations with Peru and Chile in order to use a sea port in one of these countries to ship the gas to foreign markets. The previous Bolivian president Gonzalo Sanchez de Lozada formed a technical team that evaluated the feasibility and benefits of a project that would use a Peruvian or a Chilean sea port to export Bolivian gas. The project should include a pipeline to be built between Bolivia and the sea-port to transport the gas from the natural deposit. After an extended evaluation this team recommended to use a Chilean port on basis of cost benefits. The Bolivian government then accepted these recommendations and started to engage in negotiations with Chilean companies. After making public the intentions of exporting Bolivian gas through Chilean facilities, the government faced a tremendous reaction from a significant amount of the population and some political sectors of Bolivian congress. The leader of the socialist movement, Evo Morales, called to other Bolivian sectors to rise against government intentions to use Chilean ports to export the Gas. Several labor and farmer unions joined the protests Politics in Bolivia :: Essays on Politics Politics in Bolivia Bolivia is a country located in the central part of South America. As one of the poorest countries in the region, Bolivia entered the XXI century carrying a vast population in extreme poverty. Bolivia has also faced the fate of those countries that don't have a shoreline, which has had a significant negative impact on its commerce, economy and overall development. The most outstanding issue affecting the social, economic and political dimensions of Bolivia's life is clearly the problem of the exportation of Bolivia's natural gas reserves. This is a very complex problem with deeply rooted social, political and historical elements. To understand the current situation in Bolivia we must go back to the IXX century. Bolivia lost a significant amount of territory in a War against Chile during the last part of the IXX century, thus losing access to the Pacific Ocean. Peru, another South American country, tried to help Bolivia, fighting against Chile during this war. As a consequence Peru also lost a significant amount of territory to Chile. Since then Bolivia has tried to regain access to he Pacific Ocean by several diplomatic means. Bolivia has unsuccessfully requested to Chile and Peru to be given a peace of sovereign territory in the coast, including a corridor that would allow Bolivians to connect to a peace of shoreline. Bolivia feels today more than ever the disadvantage of not owning a shoreline. Bolivia has vast deposits of natural gas, which they hope to export to other countries such as U.S and Mexico. Bolivia has engaged in negotiations with Peru and Chile in order to use a sea port in one of these countries to ship the gas to foreign markets. The previous Bolivian president Gonzalo Sanchez de Lozada formed a technical team that evaluated the feasibility and benefits of a project that would use a Peruvian or a Chilean sea port to export Bolivian gas. The project should include a pipeline to be built between Bolivia and the sea-port to transport the gas from the natural deposit. After an extended evaluation this team recommended to use a Chilean port on basis of cost benefits. The Bolivian government then accepted these recommendations and started to engage in negotiations with Chilean companies. After making public the intentions of exporting Bolivian gas through Chilean facilities, the government faced a tremendous reaction from a significant amount of the population and some political sectors of Bolivian congress. The leader of the socialist movement, Evo Morales, called to other Bolivian sectors to rise against government intentions to use Chilean ports to export the Gas. Several labor and farmer unions joined the protests

Coke and Pepsi

Coke and Pepsi in the Twenty-First Century: Threat of Entry:low 1. Economies of scale – High production volume but merit not clear (1st paragraph on page 2) 2. Product differentiation – Brand identification (high advertising expense, Exhibit 2) 3. Capital requirements – CPs: little capital investment (1st paragraph on page 2) – Bottlers: capital intensive (2nd paragraph on page 3) 4. Cost disadvantages independent of size – No 5. Access to distribution channels – Food stores (35%): intense shelf space pressure (2nd paragraph on page 4) – Fountain (23%): CPs dominated first food chain (1st paragraph on page 5) 6.Government policy (N/A) Threat to entry is low because Coca-Cola Company, PepsiCo, and Cadbury Schweppes control 90. 1% of the market share; 44. 1%, 31. 4%, and 14. 7% respectively. Although the growth rate of CSD consumptions have been steady at 3% a year, the capital requirement to enter the market is too great of an obstacle. In order to service the entire US, a firm would need $25-50 million to build a plant for concentrate producers, $6 billion ($75 million * 80 plants) to establish bottlers, cost associated to provide and maintain incentives to retailers, and the greatest cost to advertisements.Therefore, firms are deterred from entering the CSD market due to economies of scale couple with brand image that the firm must face. In order provide product differentiation, the entering firm would have to invest heavily to develop a brand image for CSD aside from the three market leaders. Access to distribution channels is intense in CSD industry as bottlers are fighting for shelf spaces in grocery stores. In addition, PepsiCo is in the restaurant business of owning Taco Bell, Kentucky Fried Chicken, Pizza Hut by shutting down any opportunities for other CSD firms to sell fountain drinks in those restaurants.Other CSD firms like Coca-Cola has develop a relationship with remaining market leaders of restauran t for their fountain distribution (i. e. , McDonalds and Burger King). In addition, â€Å"Soft Drink Interbrand Competition Act† in 1980 preserves the rights of Concentrate Producers to grant exclusive territories. Therefore, it would be safe to assume that there are not many competitors in the market vying for a new territory since the existing Concentrate Producers would have driven off competition out of business through their rights of exclusive territories.Cost disadvantages independent of size is high as development brand image will require high investments in advertisement and to develop a new differentiating acquired taste for CSD consumers. Substitutes:low (Non-cola beverage? ) Substitutes of CSD’s include water, juice, milk, and different types of alcohol. However, leading CSD’s have branch out their products to water and juice to capture the market shares of CSD’s substitutes. Other leading substitutes to CSD’s are milk, coffee, and alco hol beverages. These substitutes are generally different complement beverages than the CSD’s.Coffee and alcohol beverages are geared towards adults only and milk is gear towards breakfast meal consumptions with cereal. Complements: Complements to CSD’s are food. CSD firms have made relationships with retailers of food (i. e. , grocery stores, gas stations). In addition, firms have made relationships with restaurants to complement their products with food. Since food is something that everyone consumes several times a day, CSD companies have a great opportunity to maximize their presence in different distribution methods. Buyers:low 1. large volume?Some buyers might buy in large volume but not found in the case 2. standard or undifferentiated? No 3. NA for this case 4. low profits? – Food stores: No, average (5th paragraph on page 4) – Fountains: extremely profitable, 80 cents out of one dollar (1st paragraph on page 5) 5. unimportant? No 6. does not save buyers’ money? (N/A) 7. credible threat? No Buyer groups are not powerful against CPs and bottlers. Therefore, there is no significant bargaining power from buyer side in CSD industry. This situation contributes to maintain high profit of CPs and bottlers. (Reasons) 1.Because there are various retail channels, CPs and bottlers do not face the single retailer with power which purchases in large volume. 2. In general, selling CSDs yields high profit for retailers. (15-20% gross margin for food store, 80 cents out of one dollar for fountain. ) That fact prevents buyers to be price sensitive. 3. In fountain business, CPs and bottlers kept fountain sales profitable and succeeded to avoid cutting price pressure from retailers by paying rebate and investing restaurant retailers. 4. In food store, CSD represented a large percentage of its business (accounting for 3%-4% of food store business).To draw customers to store, it should be necessary for food store to carry the most selling brand in CSD, Coke and Pepsi. This structure weakens food store’s bargaining power. 5. Vending machine is efficient retail channel for keeping price because bottlers can directly control. It also works in the country where Coke and Pepsi do not have distribution channel(ex. Japan). 6. Coke and Pepsi have already established strong brand identification. Some discount retailers have private label CSD but they can not take the place of Coke and Pepsi.Internal Rivalry: high 1. numerous? roughly equal? – numerous: No, oligopoly – roughly equal: Yes – price increase, oligopoly (4th paragraph on page 11) 2. Industry growth – plateau (Exhibit 3) 3. lacks differentiation? – try to differentiate by marketing (5th paragraph on page11) 4. High fixed costs? 5. Capacity augments? Capacity itself not clearly mentioned in the case but; early 1990s: Yes? incurred excess supply? (1st paragraph on page 11, Exhibit 1) late 1990s: 6. High exit barrier? – Yes? capital intensive? 7. rivals diverse in strategies? – No?Coca-Cola and Pepsi’s history of intense rivalry has resulted in the execution of a large number of strategies designed to gain market share and brand recognition. As the industry matures and Coca-Cola and Pepsi learn from past strategies, increased profitability heavily relies on their ability to cut costs, gain fountain contracts, globally expand product mix, and vertically integrate bottler distribution channels. Traditional strategic initiatives such as new product development, advertising, price reduction, and product differentiation will produce minimal results considering Coca-cola and Pepsi are similar in size and power.Coca Cola and Pepsi’s ability to quickly respond to competitor strategies generally lead to industry wars where neither firm is better off then when they started. While it is important to continually maintain brand awareness and pursue various market trends, large gains in prof itability will ensue from strategies that create a sustainable competitive advantage. It is more advantageous for Coca-Cola and Pepsi to invest in strategies that increase the industry demand versus short term profit. Such strategies include but are not limited to, entering developing countries, key acquisitions of growing businesses (i. Yahoo, Diageo, Arista Records, or Starbucks), and increased efforts to vertically integrate bottler distribution channels. Key acquisitions are important in that they can provide the means in which each company can redefine their brand name as more then a â€Å"cola†. Successful examples are Sony, Disney, and GE. Suppliers:low 1. dominated? Metal cans: excess supply (1st paragraph on page 6) 2. unique? not unique 3. obliged to contend? (N/A) 4. credible threats? No 5. important customer? Metal can: largest customer (1st paragraph on page 6) Coke and Pepsi COKE AND PEPSI LEARN TO COMPETE IN INDIABrief Overview:The case of Coke and Pepsi in India is a lesson that all marketers can observe, analyze and learn from, since it involves so many marketing aspects that are essential for all marketers to take into considerationPepsi entered into the Indian beverage market in July 1986 as a joint venture with two local partners, Voltas and Punjab Agro, forming â€Å"Pepsi Foods Ltd. † While Coca-Cola followed suit in 1990 with a joint venture with Britannia Industries India before creating a 100% owned company in 1993 and then ultimately aligning with Parle, the leader in the beverage industry.As both companies would soon discover, â€Å"competing in India requires special knowledge, skills, and local expertise what works here does not always work there. † (Cateora & Graham, 2008, p. 604). In this article, analyze the primary obstacle to Pepsi and Coca-Cola’s success, discuss their strategies to cope with the issue, and ultim ately propose my own suggestions to improvement. Question 1: The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handle better by each company?Indian government viewed as unfriendly to foreign investors. Outside investment had been allowed only in high-tech sectors and was almost entirely prohibited in consumer goods sectors. The â€Å"Principle of indigenous available† If an item could be obtained anywhere else within the country, imports of similar items were forbidden.This made Indian consumers had a little choice of products or brands and no guarantees of quality or reliability.Indian Laws, the government mandated that Pepsi’s products be promoted under the â€Å"Lehar Pepsi† name. For Coca-Cola, they attempted to enter into Indian market by joining with Parle and became â€Å"Coca-Cola India†Yes, it could anticipate the effect prior to market by using information fro m own company research, the business partner in that country, the expertise service, and own experience in near area. They could developments in political arena; Coke could agreed to start new bottling plants instead of buying out Parle, and thus wouldn’t agreed to sell 40% of their equityQuestion 2: Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry? PepsiCo: Pros: (1) entered the market before Coca-Cola and getting an early entry was able to help Pepsi go so far with Indian market while it was still developing; (2) the fact that company gained 26%market share by 1993 Cons: (1) The government mandated that Pepsi’s product be promoted under the name â€Å"Lehar Pepsi†, because foreign collaboration rules in force at the time prohibited the use of foreign brand names on products intended for sale inside India; (2) Indian Govt limited their soft drink sale no exceed 25% of total sales for the new entrant; (3) Pepsi Foods struggled to fight off local competitions. Coca – Cola: Pros: (1) have ability to align themselves with the market leader. In fact, Parle offered to sell Coca – Cola its bottling plants in four key cities, and (2) Parle also offered to sell its leading brands. (3) Finally, Coca – Cola set up two new ventures with Frooti, Soda, and local product was called â€Å"Britco Foods† Cons: (1) was denied entry until 1993 because Pepsi was already there; (2) It was very difficult for Coca – Cola take market share away from Pepsi and local firms, due to the beverage market was itself growing consistently form year to year; (3) Coca –Cola was not allowed to buy back 40% of equity when the company chose to leave Indian market in 1977 Question 7: What lessons can each company draw from its Indian experience as it contemplates entry into other Big Emerging Markets? PepsiCo:Beneficial to keep with local tasteSignificant to follow market trendsSponsors and Celebrity appeals make more exceptional advertisingIt pays to keep up with emerging trends in the marketCoca – Cola:Pays specific attention to deals made with the governmentEstablish a good business relationship with the governmentInvestment in quality productsAdvertising is essentialBeneficial to follow market trends